tran release
For Immediate Release
CraveOnline Attracts Entertainment Marketing Exec – Viral Expertise to Expand Ad Opportunities at Leading Men’s Destination
LOS ANGELES – October 13, 2008 – AtomicOnline, a diversified online media company, announced today the appointment of former A.D.D. Marketing expert Betty Tran as Director of Interactive Marketing. Tran will be joining the executive team responsible for overseeing CraveOnline’s marketing department and consumer brands.
At A.D.D. Marketing and Advertising, Tran served as Director of Business Development/Marketing for several online/offline campaigns, including Family Guy Blue Harvest DVD, Hot Fuzz, Wanted, Iron Man, Juno, and Transformers. She was responsible for developing and executing press-worthy, unique and viral marketing programs. Tran led the development of major creative integrations that resulted in high-impact results. Her experience includes work for clients such as Focus Features, Fox Broadcasting Company, Paramount, Universal and Warner Home Video.
Prior to A.D.D. Marketing, Tran served at 20th Century Fox Music, where she was directly responsible for developing and cultivating relationships with musicians, agents, managers and record labels in order to partner and promote priority acts in 20th Century Fox produced television series.
“We continue to see the AtomicOnline team grow; since December of last year we have expanded our staff to over 70 employees,” stated Mike Dodge, SVP/General Manager of AtomicOnline. “We are excited to welcome Betty to our team with the experience to deliver high impact custom integrations that our advertisers Crave.”
About CraveOnline:
CraveOnline is a leading lifestyle destination for young men ages 18-34 and also serves as the demographic/psychographic hub for a family of other male-centric web properties featuring movies, TV, music, sports, games, cars, humor and more. As one of the fastest-growing destinations on the web, with sites like ComingSoon.net, Sherdog.com, ActionTrip.com and Superherohype.com, CraveOnline attracts over 35 million unique visitors per month. For advertisers, opportunities for sponsorship and creative integration go beyond the banner to make marketing messages an uninterrupted part of the user experience. Recent brand advertisers include Hanes, Wrigley, Burger King, Axe, 20th Century Fox and Rockstar Videogames. The company is based in Los Angeles with sales offices in New York, Chicago and San Francisco. CraveOnline is part of AtomicOnline, a diversified online media company.
