hearst release
For Immediate Release
SheKnows Partners with Hearst Magazines Digital Media: Exclusive Articles Featuring the Best of Cosmopolitan.com, MarieClaire.com, HouseBeauitful.com, RedBookmag.com and GoodHousekeeping.com
LOS ANGELES–September 10, 2008–SheKnows.com, one of the fastest-growing online destinations for women, announced today a content syndication partnership with Hearst Magazines Digital Media, a unit of Hearst Magazines.
SheKnows will be featuring select articles each month from several Hearst Magazines Digital Media websites including Cosmopolitan.com, MarieClaire.com, HouseBeautiful.com, Redbookmag.com and GoodHousekeeping.com.
The partnership officially launched with 50 articles in August, and will continue with the introduction an additional 30 articles each month thereafter. With topics such as Are you Tanorexic?, Top 6 Myths About Bottled Water and Your (Very Personal) Health Problems at 20, 30, 40, 50, the articles provided by Hearst cover a wide range of topics on health, sex and beauty.
The content can be found at the Health & Wellness of SheKnows under “Friends of SheKnows.”
“With a shared focus on the women’s market, this collaboration between Hearst and SheKnows is a natural one and fits well into our overall content syndication strategy,” said Christopher Johnson, VP, content and business development for Hearst Magazines Digital Media.”
“SheKnows is thrilled to partner with Hearst Publishing, which has been writing for women for over 100 years,” said Kyle Cox, VP & General Manager of SheKnows.com. “Their quality content will help strengthen our position as a top-10 site for women online.”
About SheKnows:
SheKnows.com is the authoritative source for women ages 25-54, with exclusive articles and content on pregnancy, parenting, health, hobbies, entertainment, money, dating, beauty and celebrities. The site also serves as the demographic/psychographic hub for a family of other female-centric web properties. As one of the fastest growing destinations on the web with sites like soaps.com, lovingyou.com, pregnancyandbaby.com, fabulousfoods.com, childfun.com, and familycorner.com, SheKnows is currently one of the top 10 properties for women and attracts over 16 million unique visitors with over 100 million page views each month. Unlike online-distributed networks that merely aggregate disparate unrelated websites, SheKnows is a legitimate branded destination which owns most and manages all of its sub-properties. For advertisers, opportunities for sponsorship and creative integration go beyond the banner and make marketing messages an uninterrupted part of the user experience. Founded in 1999, the company is based in Los Angeles with sales offices in New York and Chicago. SheKnows is part of AtomicOnline, a diversified online media company.
About Hearst Magazines Digital Media:
Launched in March 2006, Hearst Magazines Digital Media, a unit of Hearst Magazines, is dedicated to creating and implementing the digital online and mobile strategy for Hearst’s magazine brands and other sites, which serve the company’s consumer audience. The unit has launched, re-launched or acquired 23 web sites and nine mobile sites for brands such as Cosmopolitan, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as non-magazine brand sites such as TheDailyGreen.com and MisQuinceMag.com. During this time, Hearst Digital has acquired the eCrush Network, Kaboodle.com, RealAge.com and Answerology.com to round out its growing portfolio of interests for teens and women. Hearst’s Teen Network of sites ranks in the top 10 trafficked entertainment sites on the web, according to Comscore.
