craveredesign release
For Immediate Release
CraveOnline Announces Launch of Site Redesign sponsored by The Day the Earth Stood Still
LOS ANGELES - April 2, 2009 - Crave Online (www.craveonline.com), one of the fastest growing next-generation male lifestyle sites, announced today the unveiling of its redesigned website.
“With the growing number of cutting edge, sponsored integrations and engaging, original content featured on Crave, the redesigned site will most certainly help to extend our reach for both clients and consumers,” said David Cohn, Senior Vice President of Sales at CraveOnline. “This will help to solidify the Crave brand as a force to be reckoned with in the online arena.”
The site redesign, unveiling on April 7, 2009, is sponsored by the upcoming 20th Century Fox Home Entertainment 3-Disc Special Edition, Blu-Ray and DVD release of “The Day the Earth Stood Still.” The new site concept includes a system that will mine CraveOnline’s verticals of entertainment, lifestyle, gaming, sports and video and present the most popular content from those sites to readers in a quick-to-navigate layout. The redesign also features a sleeker, more user-friendly interface.
“We are placing our audience’s finger on the pulse of what is hot at that moment. The returned results will enable them to follow content up and down the chain of relevance for their demographic,” states John Keefer, Director of Operations at CraveOnline.
“We are thrilled to be the sponsor of the CraveOnline site re-launch and we know this partnership will be beneficial in not only creating high visibility for The Day the Earth Stood Still Blu-ray & DVD, but will also engage users with the content unparalleled by any other male lifestyle site,” says Mark Levien, Executive Director of Digital Marketing for 20th Century Fox Home Entertainment. “We have found a solid online partner in CraveOnline and are eager to continue and strengthen our relationship with a company that can target our audience in unique and innovative ways. It’s refreshing that CraveOnline constantly strives to push the envelope with strategic executions in order to meet our needs.”
Fox Home Entertainment is currently represented by digital agency Moxie Interactive, who has been an integral part of the media strategy, planning and buying for innovative campaigns such as this.
CONTACT:
Betty Tran
Director, Marketing
betty.tran@atomiconline.com
310.828.0056 x 390
About CraveOnline Media, LLC
CraveOnline (www.craveonline.com) is one of the premiere lifestyle destinations for young men ages 18-34 featuring video, movies, TV, music, sports, games, cars, humor and more. As one of the fastest growing destinations on the web, CraveOnline attracts over 35 million unique visitors per month. CraveOnline strives to get users the most up-to-date and coolest content on the web. For advertisers, opportunities for sponsorship and creative integration go beyond the banner to make marketing messages an uninterrupted part of the user experience. Recent brand advertisers include Hanes, Wrigley, Burger King, Axe, 20th Century Fox and Rockstar Videogames. The company is based in Los Angeles with sales offices in New York, Chicago and San Francisco. CraveOnline is part of AtomicOnline (www.atomiconline.com), a diversified online media company.
About 20th Century Fox Home Entertainment
A recognized global industry leader, Twentieth Century Fox Home Entertainment LLC (TCFHE) is the worldwide marketing, sales and distribution company for all Fox film and television programming on VHS, DVD and Blu-ray Disc (BD) as well as acquisitions and original productions. The company also releases all products around the globe for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets — from mass merchants and warehouse clubs to specialty stores and e-commerce - throughout the world. Twentieth Century Fox Home Entertainment LLC is a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company.
