babyhold release
For Immediate Release
SheKnows Acquires BabyHold.com–AtomicOnline’s Women’s Hub Continues to Nurture its Position as the #1 Source for Expectant Mothers
Los Angeles–October 29, 2008–SheKnows.com, one of the fastest-growing online destinations for women and a part of AtomicOnline, announced today the acquisition of BabyHold.com.
BabyHold provides the best parenting and baby name resources for expectant mothers on the web. The site has the fastest growing community of mothers-to-be who are engaged in seeking answers on pregnancy questions, suggested baby names and parenting issues ranging from prenatal care to breast feeding and teething.
“BabyHold continues our acquisition strategy of providing advice throughout all stages of parenting,” said Kyle Cox, VP of SheKnows. “While SheKnows is already strong in entertainment, style and cooking, BabyHold greatly enhances SheKnows’ offering in the areas of pregnancy and parenting.”
The site joins the SheKnows family, including PregnancyAndBaby.com, Pregnancy-Info.net, Pregnancy-Calendars.net, PregnancyFashion.com, ChefMom.com and GeoParent.com.”
BabyHold also features diversified lists of baby names by origin, uniqueness, meaning and popularity, as well as an advanced search tool allowing users to store and rank the names from their search results.
“SheKnows continues to offer women quality pregnancy and parenting content from a wide range of family-oriented sites,” said Mike Dodge, SVP and General Manager of AtomicOnline. “Our users tell us, ‘SheKnows the most baby names, SheKnows pregnancy issues and advice, SheKnows pregnancy fashions, SheKnows celebrity pregnancies, SheKnows delicious family recipes, SheKnows local pre-schools–SheKnows it all!’”
About SheKnows
SheKnows.com is the authoritative source for women ages 25-54, with exclusive articles and content on pregnancy, parenting, health, hobbies, entertainment, money, dating, beauty and celebrities. The site also serves as the demographic/psychographic hub for a family of other female-centric web properties. As one of the fastest growing destinations on the web with sites like soaps.com, lovingyou.com, pregnancyandbaby.com, fabulousfoods.com, childfun.com, and familycorner.com, SheKnows is currently one of the top 10 properties for women and attracts over 16 million unique visitors with over 100 million page views each month. Unlike online-distributed networks that merely aggregate disparate unrelated websites, SheKnows is a legitimate branded destination which owns most and manages all of its sub-properties. For advertisers, opportunities for sponsorship and creative integration go beyond the banner and make marketing messages an uninterrupted part of the user experience. Founded in 1999, the company is based in Los Angeles with sales offices in New York and Chicago. SheKnows is part of AtomicOnline, a diversified online media company.
