Atomic Online

Company

AtomicOnline (www.AtomicOnline.com) is a diversified online media company that develops leading consumer internet brands that connect internet communities. Atomic brands serve as the demographic/psychographic hubs for men at CraveOnline (www.CraveOnline.com), women at SheKnows (www.SheKnows.com) and teens at TeenCrunch (www.TeenCrunch.com), and their large collection of affinity sites. Atomic properties are distinguished by their presentation of both broad general and deep niche content, exposing users to subject matter they otherwise would not explore. Unlike distributed media networks that merely aggregate disparate, unrelated websites, Atomic properties are legitimate branded destinations which own and manage most all their sub-properties. Founded in 2004, the company is headquartered in Los Angeles with over 50 employees since January 2008.

Management

Mike Dodge
SVP / General Manager

Mike Dodge is SVP/General Manager of AtomicOnline. He is currently responsible for branding, strategic planning, business development, marketing, sales and operations for the CraveOnline, SheKnows and TeenCrunch brands. He was formerly General Manager for the Home & Real Estate Division for Internet Brands, Inc. where he oversaw the division’s expansion from three to twelve major web properties. Prior to this, he served as Sr. VP/Strategy at GE Money - WMC Mortgage, where he developed a number of new product and business ventures for GE before running their cross-border mortgage lending business. He also served as CMO for ZENSYS A/S, a Cisco & Intel-backed wireless technology company, and held management positions with McKinsey & Co. and the Proctor & Gamble Company. He holds an MBA from the Harvard University Graduate School of Business Administration, and a BA in Political Science from the University of Chicago.

Betty Tran
Marketing

Betty Tran is responsible for overseeing CraveOnline’s marketing department and consumer brands. Formerly from A.D.D. Marketing and Advertising, she served as Director of Business Development/Marketing for several online/offline campaigns, including Family Guy Blue Harvest DVD, Hot Fuzz, Iron Man, Juno, Transformers, and Wanted where she was responsible for developing and executing press-worthy, unique and viral marketing programs. She led the development of major creative integrations that resulted in high-impact results. Her client experience includes work for Focus Features, Fox Broadcasting Company, Paramount, Universal and Warner Home Video. Prior to A.D.D. Marketing, she served at 20th Century Fox Music, where she was directly responsible for developing and cultivating relationships with musicians, agents, managers and record labels in order to partner and promote priority acts in 20th Century Fox produced television series.

John Keefer
CraveOnline Operation

John Keefer is responsible for the development management, marketing and sales of CraveOnline and its affiliated brands. He was formerly President of RK Land Development Corporation, a merger and acquisition firm that consulted for numerous private trusts. Prior to this, he served as President to Nugier Press Company, where he oversaw the development of new product lines. These new lines resulted in the firm being awarded the OEM supplier designation to multiple Fortune 500 companies. He holds a BA in Economics from Drew University.

David Cohn
CraveOnline Sales

David Cohn is responsible for creating a national sales force to develop both agency and direct client relationships for the CraveOnline property. Formerly the VP of Digital Media Sales for World Wrestling Entertainment (WWE), Mr. Cohn’s previous responsibilities at WWE included overseeing the organization’s Digital Media sales team with the goal of monetizing its growing portfolio of digital media properties, including WWE.com, its suite of other wrestling-related sites, and emerging sponsor-friendly platforms, such as video on-demand and mobile. He joined WWE in 2000, and was instrumental in developing these businesses as they expanded in importance across the advertising community. Before WWE, he was an account executive for Fox Television Sales and started his career at Turner Broadcasting.

Kyle Cox
SheKnows Operation

Kyle Cox is responsible for the development management, marketing and sales of SheKnows and its affiliated brands. A media executive with a high profile background in magazine and Web publishing, sales, marketing and business development, He has been involved in the publication of various national newsstand titles, such as Women’s Health and Fitness, ePregnancy, Pregnancy, LowCarb Energy, Cooking Smart and many more. An experienced publisher in the women’s general interest category, his knowledge of what types of media women are looking for helps power the strategic vision of the SheKnows family of sites.

Tara Schmitt
SheKnows Sales

Tara Schmitt is responsible for leading sales efforts between the East coast, Midwestern and West coast sales teams. Schmitt joins SheKnows after serving nearly 7 years at NBC Universal’s iVillage.com (www.ivillage.com). In her most recent role as National Sales Director, Schmitt was responsible for developing and managing strategic partnerships with high profile marketers such as Sears, Schick, P&G, Pfizer and Johnson & Johnson. Prior to her appointment as National Sales Director, Schmitt was an account executive for iVillage in both New England and New York.  Schmitt’s previous employers included Lifetime Television, the National Basketball Association and the New York Jets.  Schmitt graduated from Gettysburg College with a BA in International Management and Economics.

Ashley Smith
Business Development

Ashley Smith oversees the business development department for all the Atomic Brands. She is currently responsible for affiliations, acquisitions, and building strategic partnerships for Craveonline, SheKnows, TheFashionSpot and TeenCrunch. Prior to AtomicOnline, she worked in venture capital as an analyst at Funk Ventures. She holds a BA in from University Of California Los Angeles.